The digital economy and its role in supporting digital information services marketing projects

Document Type : scientific articles

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Central library - Mansoura university

Abstract

With the information revolution and the abundance of information sources, both information technology and information sources have come together; this led to the emergence of the information industry, which in turn became a commodity that could be marketed and used as a source of income. Which resulted in the so-called digital economy, which contributes to an effective role in the development of each of the digital information sources and the work to invest them and achieve profitability from marketing them with smart marketing systems and partnership between both institutions and smart and creative marketing systems; Which constitutes support and maximization of benefit from digital information services, which in turn constitutes support for the beneficiaries and the general researchers.

In this study, all of the above will be addressed, highlighting the detailed role of each of them in the information process to achieve benefit, enrich knowledge, and uncover obstacles and challenges.

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